Date of Premiere Issue : Autumn / Winter 2001
Editorial Director : Tyler BržlŽ
Group Art Director : Herbert Winkler
Publisher : Paul de Zwart / The Wallpaper Group
Dimensions : 9" x 11 7/8"
Frequency : Two Issues / Year
Country of Origin : United Kingdom
Website : www.wallpaper.com
Statement
Funny as it may sound, we think this might be the world's first magazine fully committed to covering men's and women's fashion. A global directory aimed at smart, mobile and demanding consumers. Spruce* is entirely devoted to fashion from front to back.
In an age where brands have stores on every high-end shopping street, where technology has levelled the playing field and, as a resuly, forced many of us to look startingly alike, Spruce* has been launched as a tonic against the less attractive aspects of globalisation. As you leaf through our hefty publication (that's 110 gram gloss per page you're fingering) you'll note an array of emerging and existing brands with prices quoted in currencies ranging from yen to euros. Leveraging thepower of Wallpaper's International network of correspondants and editors, Spruce* treats the whole world as its market and is a showcase for the best clothes and accessories from Beaunos Aires to Shibuya.
At the same time, Spruce* is here to chronicle the forces and players that influence how we shop, what we wear and ultimately shape out popular culture. From plastic surgery theatres in Tehran to the toniest shopping hub in South America, our mission is to report, analyse and offer an informed point of view about the business of fashion rather than serving up a diet of naff celebs, puff pieces on designers and unwearable garments.
Above all, Spruce* has been engineered for peoploe who buy fashion for both a living and a pastime, for consumers who want a concise overview of what's on the market and retailers who want an extra set of eyes to alert them to what's out there. Given that fashion is a seasonal business, Spruce* will appear at the start of each season (yes, that's twice a year). For those months when you feel you need an extra dose of news and want to get some cruisewear tips, we invite you to turn to the pages of Wallpaper*. Turn heads. Set the tone. Be informed. Have it first.