Date of Premiere Issue : 2001
Editor : Adam Bly
Art Director : Axel-Yves Pepin
Publisher : SEED Group
Dimensions : 9" x 11 3/8"
Frequency : Six Times / Year
Country of Origin : Canada
Website : www.joysnet.com
Statement
There's something about firstborns. Abraham offered his. Zeus ate his. Knight branded his. Shelly dehumanized hers. Wright inhabited his. This is ours. Firstborns are by nature egocentric. And so instinctively, this first issue explores what got it here. We watch the sun rise and amass the stars. Run away from home and trek through the bush. We sense love and beget months and count the seconds. We paint blue skies and pick red berries. Clear the rubble and are born again. And again. We freeze metamorphosis, stall change, ponder the act of beginning...and push. This one has been inlabour for two years. SEED reinvents a tranche of culture. A facet as eclectic as the arts, as temporal as fashion, as introspective as philosophy, as popular as politics, as emphatic as literature, as as impassioned and uncommonly conclusive. Half a century ago it was branded a separate culture.
SEED is science couture. At the helm of a cultural shift, SEED defines the science of contemporary urban culture. SEED is a carnet of sequential epiphanies. A playground for the influential. A coffee-table complement. A conversation piece. Raw. SImple. Eclectic. Provocative. A periscope for what's beneath the surface. A book that reinvents science as a lifestyle. Firstborns are by nature ambitious. This is about touching that hot stove and breaking your toys....because you have no idea what comes next...
Be curious.
Adam Bly