Date of Premiere Issue : September / October 1997
Editor-in-Chief : Jane Pratt
Design Director : Edward Leida
Publisher : Lorin Bernstein Litner / Fairchild Publications
Dimensions : 8" x 10 3/4"
Frequency : Two Monthly
Country of Origin : United States
Website : www.janemag.com
Statement
Jane's Diary. "Why I'm Not Quite the Biggest Egomaniac in the World Even Though the Name of This Magazine May Lead You to Believe Otherwise."
I know it'll sound like an Oscar acceptance speech, but this magazine could rightfully be called Andrea or Bill or Sciascia or Christina or INSERT NAME OF ANY "JANE" STAFFER HERE. Because everyone on the staff threw themselves into the creative of this magazine beyond my wildest dreams (more on those later). Some examples: Our beauty director, Jane L., bravely spent a day in Macy's accosting women and then seemingly insulting them by asking if they'd appear in before and after photos. Our assistant editor Tony, in an enormous show of team spirit, gamely got dressed up in a Monistat-7 T-shirt on his first day working at a women's magazine0he was heading out the door with Gigi on an assignment "to write about the product" when she admitted it was all a prank....Essentially, we all became Jane zombies. Every waking hour.
Actually, even non-waking hours. A frightening number of us had Jane-related dreams. Suzan dreamed that she was institutionalized-with senior editor Bill as her understanding and pragmatic counselor, complete with his trademark clipboard. I had a couple. In one, a publicist was shooting a gun at us while we all hid under our desks....Then there were all the things that happened in the making of this issue when we thought we were dreaming but weren't: the time a makeup artist decided our model should look like "an alien with a tan," bleached her eyebrows and slathered her in bronzer....Or good dreams, like when Drew said, "If you put anyone else on your first cover, I'll kill you." Seriously, having one of my most beloved people on the front of the premiere issue is overwhelmingly wonderfu
But more than any of us here, what Jane stands for is you, our readers....I hope you love this issue. Please let me know.
Jane
P.S. Oh, by the way, I wanted to call it Girlie magazine (yeah, no one in the focus groups liked it either).