Date of Premiere Issue : April 2004
Editor : Matt Leach & Andrew Johnstone
Art Direction : Design is Kinky
Publisher : Design is Kinky Pty, Ltd.
Dimensions : 8 1/4" W x 10 3/4" H
Frequency : n/a
Country of Origin : Australia
Website : www.emptymag.com
Contributed by : Garry Trinh www.quiet.com.au
Statement
Create. How many design mags these days are actually for designers?
Before you answer, take into account that most designers aren't particularly interested in reading about how many clients another agency has, or the introduction of yet another corporate identity. IT guys might get turned on by baffling technical jargon but designers just want to know how technology can make their life easier. And they don't want to see work from some suit-wearing pensioner who is attempting to run the industry.
Suddenly you have slim pickings. The magazine rack seems a little 'empty.'
Now we're not saying that we know everything about what designers want. The fact that we've immersed ourselves within the design community for so long as given us a pretty good idea. We know they like inspirational stories, we know they like intelligent debate. We also know they like to have fun, have a laugh and to be appreciated for what they do.
For everything we don't know we expect you to help us. We hope to provide a much-needed outlet for the unheard, unseen and unknown of us. There's some amazing work happening out there, and it's time for it to be shown.
So show us.
EMPTY