Statement

No.1

I've never really cared much about the reasons why a photograph comes into being and whether it is exhibited at the Museum of Modern Art or at the entrance to the Holland Tunnel. All that matters to me is whether or not it's a good enough; strong enough to hold its own without the need for explanation; strong enough to transport me into another world for a few moments, to give me a new perspective on everyday life, to surprise me or to prompt me to laugh or reflect. For 13 years now, have been representing photographers. My business started in the German city of Dusseldorf. Now I've got agencies in Hamburg, Germany, and New York. In the first year, I worked with four photographers, now the firm's clientele has grown to 27 and what was once a "one-woman show" has evolved into a team of 15. Times have changed. Who would've thought back then that a successful fine art photographer could shoot for an ad campaign without selling out their artistic principles? Or that a young, commercially inexperienced photographer could be entrusted with a 6-figure advertising budget? Or that a people photographer could shoot cars or a still lifer fashion? Borders are blurring, pigeon holing is disappearing, and the world is getting smaller. These days our customers are increasingly interested in imagery rather than in the exact reproduction of ready-made working examples or work that is absolutely faithful to the layout brief.

Thus, that's just the right moment for me to come up with a magazine, for people that we work for and with. Simply to show how great and comprehensive the world of images can be, inspiring us over and over again.

Susanne Bransch