Date of Premiere Issue : Autumn / Winter 2001
Editor-in-Chief : Jefferson Hack
Creative Director : Alex Wiederin
Publisher : The Dazed Group
Dimensions : 9 7/8" x 12 1/2"
Frequency : Bi-Annual
Country of Origin : United Kingdom
Website : n/a
Statement
Another Magazine: another point of intervention, another set of discoveries, another way of looking at things, another 30 minutes of your time, another kiss, another curious idea that just came to mind, another reason to get out of bed in the morning, another sense of dŽjˆ vu, another chance to do it all over again next season. Another damn fine day.
We wish our lives to be less complicated and more spiritually rewarding yet we are creatures of extremes. Taken to habit and spurred by random acts of chaos. We laugh when we should cry and make others cry when we should make them happy. We are silly and smart, selfish and caring, the modern metaphysical children of Adam and Eve. This is our Original Sin. Our humanity, our right to fuck up and pick up the pieces. To learn as we go along and make the same mistakes again. To lose ourselves in the moment and put things off for another day.
Another Magazine explores these themes through the writing, fashion, photography and vision of its contributors. The cover of this issue by Nick Knight shows two young lovers in a personal embrace. To show real love, in a real situation with real people is something few contemporary magazines would attempt or even think to do. That's our cover statement for this season: to keep a sense of romance alive in a world where ideals are often replaced by deals, and desire easily subverted by greed. It is about an attitude that carries through the fashion and literature to influence and effect contemporary thinking. There is little time in our culture to allow surprise, radical ideas and thoughts to emerge. We are moving, consuming and communicating so fast that it takes real control to slow down rather than just go with the flow. Recessions, wars, global and personal disasters continue, and often lives remain uninterrupted. As our culture accelerates and people jump on the latest money-go-round, we see a uniformity of opinions and ideas, a homogenisation of theories, images and fasion. It's as if the faster things become the smaller the sphere of reference revealed.
Another Magazine is not going to change the world we live in. It exists to expand that sphere of reference, to show that there is more to our lifestyles than the obvious. That there is a need to slow down and assess, as much as there is a desire for constant entertainment. Another Magazine juxtaposes these extremes in a magazine "for men and women", a magazine "for people".
Art directed in New York and produced in London, Another Magazine traverses a continental style divide. Its writers and photographers come from all over the world. Some of them are visionaries whose names you may recognise others are emergent protagonists in the media landscape. These are our protagonists; producing images you will want to rip out stick on your wall, articles you will want to highlight and keep to re-read. They have come together to fire inspiration and action, style and reflection into the ether; to kick through our daily realities and fuel the fantasies of a generation caught in the slipstream of the extreme.
Jefferson Hack
Editor-in-Chief