Date of Premiere Issue : August 2001
Editor : Gerdi Esch
Concept : Walter Van Beirendonck
Publisher : Gijs Stork / Artimo Foundation
Dimensions : 9" x 11 1/2"
Frequency : Four Issues / Year
Country of Origin : The Netherlands
Website : n/a
Status : See A Magazine
Statement
Why a new magazine? We want to return to a poetic, fresh and 'pure' fashion magazine. A magazine that makes a statement against homogenisation and for inviduality. A magazine that is made out of respect for the design and the designer. A magazine in which we want to question fashion because we are fascinated by it. A magazine in which we want to share the parameters of the designers we love: passion, emotion, fascination, spontaneity, craftstmanship, authenticity.
This magazine is initiated by fashion designer Walter Van Beirendonck as one of the fashion statements in the Mode2001 Landed-Geland project. It will follow the rhythm of the fashion seasons, has a name that changes with the letters of the alphabet, and aims to be different, surprising and innovative. Each issue will be host to a different guest creator.
Because we wish to oppose 'globalisation', we take up a clear and controversial position when it comes to adverts. We ask the major advertisers to depart from the usual marketing strategy and opt for a new creative adventure.
Our very first guest creator is Belgian fashion designer Dirk Van Saene, known for his every-changing collections, his passion for couture and his cultural statements with a non-conformist attitude to the system.
We are happy to present to you this frist issue, 'designed' in the same way as a fashion designer creates a new collection. Thank you DIrk Van Saene, for your creativity, thank you advertisers who supported us and believed in our statement, thank you all contributors for your homage to Antwerp, and thank you everybody who shared our enthusiasm.
Gerdi Esch